How to help Gen Z dealing with addiction.
Addiction remains one of the greatest challenges for Gen Z. Our recent study shows that 3 out of 5 of Gen Z is battling with one form of addiction or the other.
There are quite a number of ways to help people battling with addiction so I thought to share these two.
1). The PATTERN Awareness Strategy – Getting Gen Z to be aware of their routine, which usually starts from point A to point Z is a major foundation in helping them break any bad behavior. When people become aware of the patterns or process to their behavior then changing such behavior becomes easy. Every habit or addiction is a pattern. You must get the person to name their step by step process. So someone who’s addicted to masturbation or pornography might have a process like: 1). Im bored 2). picked up my phone 3) went on IG 4). Saw a picture and I clicked on it… Bringing people to the consciousness of their unconscious patterns is the beginning of every behavioral change.
2). The SUBSTITUTION Strategy – Dr Jud Brewer, a neuroscientist and addiction psychiatrist, recommends a strategy called SUBSTITUTION. Brewer writes “substitution is pretty simple, but also relies on the new brain. If you have a craving for X, do Y instead. As in, substitute X behaviour for Y. This has a lot of science behind it.” ( In this case, Y is a good or acceptable behaviour.) This is one of the most powerful strategies in clinical psychology.
For this to be effective, understanding the reward a current bad behavior gives is key to helping Gen Z leverage the power of substitution because you are substituting a good behavior for a bad one that gives the same or similar reward..