MILLENNIALS AND GEN Z- The Connection.
People often ask a number of questions about different generations, one of which is: Are there similarities between Gen Z and Millennials at all?
Gen Z and Millennials might be different in several ways than one but share some major similarities together. In this post, We will share a few of those similarities and how they both express these similarities.
1). They both Love Social media
2). They both love Leadership
3). They both care about their finances
4). They both want and buy high standard products.
As stated earlier, these features are expressed differently in each generation. For instance, when it comes to buying high standard products, millennials are conservative and rational while Gen Z will buy as long as their friends are buying: tribe is everything for them. So marketers and organizations must understand what we now call “tribal marketing” if you want to connect and sell to GenZ…
Another example is leadership. Millennials, more than before, are growing in their interest in political leadership. Gen Z on the other hand want leadership positions to only drive social causes like Equality, Educational empowerment, the girl child projects,social justice and the likes. They want to be part of something bigger than them. It’s what they live they live for..